Vision Statement

We aspire to be an industry leader. With invention in our Deoxyribonucleic acid. we strive to derive 50 % plus of the market portion in both high and low tech sectors by fabricating cost-efficient low tech merchandises and by making up-to-date high tech merchandises. Our client centric attack in positioning merchandises is cardinal to accomplishing our healthy net income border of 30 % plus. By puting in CSR. we aim to heighten the assurance of our investors and achieve over 375 % in stock growing.

Strategy Statement

Our overall scheme aim is to go an industry leader through market portion in both high and low tech markets while keeping healthy borders and stock monetary value. The range of our concern activities will be focused on going a cost leader with a merchandise lifecycle focal point in the low tech industry and a discriminator with a merchandise lifecycle focal point in the high tech industry. In the low tech market. we will minimise our R & A ; D. production. and material costs. enabling us to vie on the footing of monetary value. In the high tech market. we will separate our merchandises with client centric R & A ; D. appealing designs. high consciousness. and easy handiness leting us to maintain gait with the market.

We will monetary value our high tech merchandises above norm and addition capacity as demand additions. The merchandise lifecycle focal point is about presenting new merchandises in the high tech section and leting these merchandises impetus and mature in the low tech section. The merchandise lifecycle focal point enables our company to widen the length of service of our merchandises on the market. Once we have strong merchandises out in the market. we will get down retiring our debt and purchasing back stocks. This will increase our stock values so that our portions will be more appealing to investors. In add-on. we will buy capacity and mechanization from the start so that we have the ability to increase production and lower costs for multiple merchandises. These investings will be made early and frequently throughout the simulation in order to fulfill demand for our merchandises and maximise net income.

At Erie 88. we want to do our merchandises as cutting border and high tech as possible while supplying cost prima merchandise solutions to dominantly operate in both high and low tech market sections. We will hold strong mechanization in our low tech merchandises and strongly put in our R & A ; D section. Besides. we will put in our selling to make maximal consciousness particularly for our high tech merchandises. which we are really proud of.

In order to accomplish superior public presentation. our competitory advantage lies in minimising production costs in the low tech industry and making appealing designs in the high tech industry. Erie 88 will rule both the high tech and low tech markets by holding at least three merchandises. An accent on heavy investing in research and development for our high tech detectors will be implemented instantly when the market opens in 2014.

High client consciousness for each new merchandise we introduce to the market is an highly of import facet of our merchandise attack. Significant investings in each product’s promotional budget will be made get downing one twelvemonth before each merchandise hits the shelves. We will concentrate on mechanization to cut down our costs. Our merchandise attack is client centric and we strive to implement schemes such as taking out maximal long-run debt and publishing maximal stock at the beginning to finance our operations and so pay back debts in the in-between unit of ammunitions to increase our stock value while increasing our stock wellness.

By being a profitable. advanced. and socially responsible company. we aspire to derive the regard of our employees and client. and have the assurance of our investors. By holding a healthy stock and satisfied stockholders. we will be able to non merely better our merchandises and fulfill our clients but besides invest in philanthropic enterprises and environmental action programs.