In their research article. Chan and Fang ( 2007 ) present the consequences of their analysis of the Internet usage among Hong Kong young person. Given the rapid spreading of Internet engineerings. it is natural that the Internet as a new sort of mass media produces irreversible impacts on youth’s societal perceptual experiences. Research workers used a set of studies and questionnaires to analyse the ways in which youth preferred to utilize Internet. every bit good as the demands which immature people sought to fulfill with the aid of the Internet.

A briefing session with interviewers was aimed at explicating the major aims and survey processs. The consequences of the discussed research suggest that under the impact of the Internet usage wireless is no longer used at all. Besides. “results indicate that the cyberspace has emerged to go the most of import media among immature people in Hong Kong. Respondents reported that the clip spent on surfing the cyberspace exceeded the clip spent on watching telecasting and listening to radio” ( Chan & A ; Fang. 2007 ) .

The bulk of respondents used internet alternatively of newspapers. magazines. and telecasting ; with the turning figure of immature cyberspace users. the Internet competes with traditional leisure and amusement. Most respondents used hunt engines to turn up information. and for immature people. the Internet was the major beginning of information on sensitive topics.

The Use of the Internet among Youth

Chan. K. & A ; Fang. W. ( 2007 ) . Use of the Internet and traditional media among immature people. Young Consumers. 8 ( 4 ) : 244-256.

In their research article. Chan and Fang ( 2007 ) present the consequences of their analysis of the Internet usage among Hong Kong young person. Given the rapid spreading of Internet engineerings. it is natural that the Internet as a new sort of mass media produces irreversible impacts on youth’s societal perceptual experiences. Research workers used a set of studies and questionnaires to analyse the ways in which youth preferred to utilize Internet. every bit good as the demands which immature people sought to fulfill with the aid of the Internet.

A briefing session with interviewers was aimed at explicating the major aims and survey processs. The consequences of the discussed research suggest that under the impact of the Internet usage wireless is no longer used at all. Besides. “results indicate that the cyberspace has emerged to go the most of import media among immature people in Hong Kong. Respondents reported that the clip spent on surfing the cyberspace exceeded the clip spent on watching telecasting and listening to radio” ( Chan & A ; Fang. 2007 ) .

The bulk of respondents used internet alternatively of newspapers. magazines. and telecasting ; with the turning figure of immature cyberspace users. the Internet competes with traditional leisure and amusement. Most respondents used hunt engines to turn up information. and for immature people. the Internet was the major beginning of information on sensitive topics.

From the sociological position. the usage of the Internet as the major beginning of information has already turned into a wide international tendency. With the turning handiness of the Internet. young person is more likely to utilize it to fulfill its single demands. It should be noted that mass media and mass media messages are the critical agents of socialisation. which immature people use to determine their beliefs. behaviours. and attitudes. Numerous societal and demographic variables are besides closely associated with the clip spent on different media.

In many cases. the research performed by Chan and Fang ( 2007 ) is the get downing point of a more profound sociological analysis. that could cast the visible radiation on the manner the Internet and related media impact young person perceptual experiences about different societal environments. and more significantly. how the Internet can be used to determine these beliefs and penchants in a manner that would advance positive societal relationships. societal harmonisation. and positive societal political orientations.

In many cases. the Internet and mass media are the major beginnings of ideological messages. which carry concealed significances that subsequently go encoded into youth’s societal apprehension of the universe. Whether immature people can defy unwanted and negative ideological significances besides depends on the quality of sociological analysis with respect to the ways the Internet impacts the young person.

For me. the article has become a valuable beginning of primary information. First of all. I have eventually come to recognize the range and function of the Internet revolution and the impacts it tends to bring forth on immature Black Marias and heads. Second. I was surprised to read that for shopping information immature people unalterably prefer conventional magazines over the Internet.

That means that the young person are non ever willing to alter their reading wonts. and that the Internet is non ever the most convenient beginning of information. Finally. I was able to measure the challenges the current mass media face in their effort to stay competitory instruments of young person socialisation ; in the technological environment. traditional media can stay effectual socialising agents merely by meeting themselves with the Internet.

To a big extent. the nexus between the usage of the Internet and the youth’s perceptual experiences has led me to acknowledge the new media potency of the Internet. Sociological analysis of mass media is highly utile when it comes to the demand for measuring the socialising potency of peculiar messages. For illustration. “The Bus Uncle” incident in Hong Kong and the velocity with which the message spread among Internet users suggest that market practicians and sociologists can utilize these standards to analyze the impact. which societal messages ( for illustration. anti-AIDS messages ) could potentially hold on young person if dispersed via the Internet.

Unfortunately. the writers present their research consequences in a manner that makes it hard to associate them to the major sociological constructs. In other words. Chan and Fang ( 2007 ) present their consequences without construing them through the prism of the broader societal contexts. That immature people in Hong Kong use the Internet more actively than other mass media is obvious. but how could these consequences be used to better their perceptual experiences sing the universe around them?

Or. is at that place any opportunity the Internet could be used to assist immature people resolve their most debatable issues? These inquiries remain unreciprocated. and although the article sheds the visible radiation on the manner the young person choose to utilize the Internet. it will be impossible to reexamine the benefits and drawbacks of the Internet enlargement and the alterations it produces in socialisation forms among striplings and immature grownups without tie ining these wonts with broader societal alterations.

Mentions

Chan. K. & A ; Fang. W. ( 2007 ) . Use of the Internet and traditional media among immature people.

Young Consumers. 8 ( 4 ) : 244-256.