Yes. As what I have read. at first. Santa Cruz Guitar Company was holding a job in footings of bring forthing fewer than 800 instruments a twelvemonth. The company does non hold a formal quality section. nor has it consciously tried to use TQM rules. When there was a circuit of its installations and operations. there was a suggestion that the SCGC may utilize the many of the rules of TQM which are apparent. I could state that they truly seeking to happen ways on how to bring forth a good quality merchandise efficaciously and expeditiously in order to run into and to transcend the outlook of the clients. Even though the SCGC used the modern computing machine numerical controlled ( CNC ) equipment. it is non plenty to utilize as to supply a good merchandises and services to the clients because for me. it is a affair on how the direction makes determination on how do they pull off or run their concern operations and the quality processes.

The SCGC have six workstations at which the guitars are increasingly assembled as they move from station to station. They have empowered the experient luthiers to do their ain quality determinations. staff each station. It is step by measure procedure. The guitar can non travel on to the following station until the luthier and another more senior luthiers were satisfied with the quality of the work. The company hires merely those who desire to work in a squad environment and have passion for guitar devising. I could state that the Santa Cruz Guitar Company ( SCGC ) was continually bettering the quality of their merchandises and services. and the quality of its procedure in order to run into and transcend the client outlooks. They were able to better the public presentation of organisational procedures in their concern operations. From the top direction of SCGC to employees plays a function supplying quality merchandises and services to the clients.

The SCGC relates through following the Entire Quality Management ( TQM ) rules in which they were able to utilize or use it in order to run into and to transcend their client outlooks which are the undermentioned: 1. The direction produces quality work the first clip. It means that the quality is built into the procedures for bring forthing merchandises or supplying services. and continual betterment steps are taken to guarantee procedures work every clip. Employees are empowered to do determinations to better a procedure and are provided with continual preparation to develop their accomplishments. 2. They focus on the client. It involves planing merchandises or services that meet or exceed the customer’s outlooks and involves the merchandise itself. its functionality. properties. convenience and even the agencies by which the information about a merchandise is received by a client.

3. They have strategic attack to betterment. By holding the strategic attack to betterment. procedures are developed and tested to guarantee the merchandises or services quality. This besides involves doing certain providers offer quality supplies needed to bring forth merchandises. 4. They improve continuously. It means ever analysing the manner work is being performed to find if more effectual or efficient ways are possible. doing betterments and endeavoring for excellence all the clip. 5. They have promoting common regard to each other and teamwork. It is of import to hold common regard and teamwork because it fosters a single-organizational civilization of excellence by cognizing that every employee from top to bottom of the hierarchy holds the same nucleus rules at bosom.

I agree to the SCGC that their success lies in their little staff of 14 crafts-people or besides known as luthiers who apply attention and attending to detail. The luthiers have shown that each of them had a common regard to each other and they have teamwork. Those five TQM rules that are mentioned above are the rules that SCGC have applied for their concern operations and for their quality of merchandise procedures so that they will go productive or effectual and efficient. In that manner. the direction or the company may able to run into and to transcend their customer’s outlooks and their concern will go more profitable.