This assignment is to development a strategic leading development program. There includes to describe the CEO sing the reappraisal the strategic direction and leading of the organisation. In current state of affairs. Myanmar is in the passage period in both political and economic surface. The pact of ASEAN free trade country which will get down impacting Myanmar from 2015 is a challenge for Myanmar SMEs. As usual effects of alteration. while some will benefits from it. some will confront reverses. As the current organisation is one of the SMEs in Myanmar. alteration direction which is adaptable for the state of affairs of Myanmar has to be made. Furthermore the organisation has to fix for the alterations and for accommodating corporate and up to day of the month direction system.

Organization Profile KKK is a maker of reliable Myanmar traditional nutrients including assorted sorts of pre-packed ready-made ingredients for traditional curry. Their merchandises are positioned at the high terminal of the market in footings of both quality and monetary value. Head office of KKK is situated in 78th Street. Mandalay. Fabrication Plant is situated in Chan Aye Tar Zen Industrial zone. The Plant is runing with approximately 400 employees from top to bottom line operation. KKK has been in concern now for five old ages and has grown in popularity. What was one time a concern aiming entirely the Myanmar traditional Food community has grown into a concern that has far broader entreaty.

KKK has several aims that they will accomplish to maximise portion of local market in pre-packed nutrient industry within the following three old ages. The first is an addition in gross revenues making five 1000s Lakhs by Annually from local market. KKK besides would wish to accomplish gross borders to be above 55 % . KKK besides hopes to hold 20 different mercantile establishments that will administer their merchandise. Yangon mercantile establishment is the first measure of these aims in conclusion the organisation is to go known as the Prime Minister reliable Myanmar traditional nutrient manufacturer internationally with an ever-expanding geographic distribution country.

Task-1

1. 1Explaining the nexus between strategic direction and leading

Strategic managementStrategic Management is all about designation and description of the schemes that directors can transport so as to accomplish better public presentation and a competitory advantage for their organisation. An organisation is said to hold competitory advantage if its profitableness is higher than the mean profitableness for all companies in its industry. | |

Strategic direction is a uninterrupted procedure that evaluates and controls the concern and the industries in which an organisation is involved ; evaluates its rivals and sets ends and schemes to run into all bing and possible rivals ; and so reevaluates schemes on a regular footing to find how it has been implemented and whether it was successful or does it needs replacing. ( World Wide Web. managementstudyguide. com. “Strategic management” )

Leadership

The ability of a company’s direction to do sound determinations and inspire others to execute good. Effective leaders are able to put and accomplish challenging ends. to take Swift and decisive action even in hard state of affairss. to surpass their competition. to take deliberate hazards and to persist in the face of failure. Strong communicating accomplishments. assurance. the ability to pull off others and a willingness to encompass alteration besides qualify good leading. ( World Wide Web. investopedia. com. “terms leadership” ) A simple definition of leading is that leading is the art of actuating a group of people to move towards accomplishing a common end. ( World Wide Web. sbinfocanada. about. com. “leadership” )

The nexus between strategic direction and leading

Strategic determinations are important for the growing and development of any organizastion and vary harmonizing to different direction and different leading manners. The alteration is the map of leading and strategic determinations means determinations taking to significant alterations in direction procedures. Hence. Strategic Management and Leadership are closely related or in other words. inseparable. In fact. the footings leading and strategic direction are interchangeable because a leader performs cardinal map like originating. planning. back uping. commanding. measuring. etc. Their other duties include edifice. developing keeping a squad and accomplishing a common end by maintaining the single member of the squad motivated. As strategic leaders. top degree directors must steer the house in a ways that result in formation of strategic purpose and strategic mission. This counsel may take to ends that stretch everyone in the organisation to better their public presentation. ”Griffin. R. W. 1999 Strategic direction is a procedure of organizing technological. fiscal. stuff and human resources of an organisation for enabling it and its stakeholders in accomplishing stipulated mark expeditiously and efficaciously.

Strategic direction is a broad term in comparing to leading every bit far as Scopess are concerned because leading is chiefly limited to forming. directing and back uping persons or the human resource in order to accomplish the stipulated end whereas strategic direction refers to all resources within an organisation. Strategic leading plays cardinal function in reacting to the challenges which concerns have to confront due to rapid alterations in engineering. turning competition and globalisation. ( World Wide Web. mbadissertations. blogspot. com. “link between strategic management” ) Strategic aims of KKK is to maximise portion of local market in pre-packed nutrient industry within the following three old ages. The first is an addition in gross revenues making five 1000s Lakhs by Annually from local market. KKK besides would wish to accomplish gross borders to be above 55 % . KKK besides hopes to hold 20 different mercantile establishments that will administer their merchandise.

Yangon mercantile establishment is the first measure of these aims in conclusion the organisation is to go known as the Prime Minister reliable Myanmar traditional nutrient manufacturer internationally with an ever-expanding geographic distribution country. To accomplish the strategic end of the organisation. there are should be ways for leaders attempt to acquire the aims. Leaderships must make to be strategic direction. First of all. analysis upon current and future state of affairs has to be made. In analyzing current state of affairs. SWOT analysis. PEST analysis techniques can be used. Current state of affairs of Myanmar is tonss of challenges. But really near in future. due to the AFTA of ASEAN concern from all over the universe enter Myanmar and SME’s in Myanmar have to cover with concern signifier ASEAN states. Our concern. traditional nutrient fabrication and distribution industry has already got more competitory advantage than other industries because the concern is based upon traditional nutrient.

Leaderships of “KKK” nutrient fabrication company has to analyse the strength. failing. chances. and menaces for the current and state of affairs of Myanmar and foreign market and have to analyse political. economic. societal and technological analysis along with the analysis of the internal and external environment of the organisation to run into the strategic aims. In doing analysis the current system and substructure of “KKK” nutrient fabrication has to be considered. More employees need to be trained and more stuffs have to be required. To open subdivision offices. communicating and cooperation with governments has to be made. The leaders has to considered whether the natural stuffs can provide the demand of the market and transit status can be provide the altogether in clip or non.

The leader has to see the competitors’ scheme in current market. And so determination is the 2nd of import affair. In fabrication. the advanced machine like packing machine. blending machine and powering machines must be mounted to be more productive. And strategic store floor direction for human resources must be implemented. In Pricing and branding schemes. differentiate with low-priced scheme is suited for local market. Focus for merely traditional scheme is besides equal. Furthermore leaders are required to apportion the necessary resources and to plan the organisation to intended scheme to world. The leader of “KKK” nutrient fabrication should try to acquire the aims by the undermentioned ways in the diagram.

Merchandise plan/development

Market analysis
Distribution

Supply concatenation
Infrastructure
Manufacturing
Natural stuffs

stigmatization
Promotion

Lead coevals
Channel gross revenues
Direct gross revenues
Customer service
Warranty support

Pricing
Customer keeping.

1. 2 Analyzing the impact of leading manners and direction on strategic determinations

There are five chief types of leading manners like Autocratic. Bureaucratic. Charismatic. Democratic. Laissez- faire. etc. ( Richard L. H. and Katherine C. B. 2005 ) 1. Autocratic leading manner: when the leaders use absolute powers in doing determinations. This is more prevailing in military and Adolf Hitler is a good illustration of it. In corporate universe. United Aviation Services ( Dubai ) is known for bossy leading. 2. Bureaucratic leading: when the leader follows the rigorous theories of leading defined in books. This manner is followed where safety steps are outstanding specially working on machines. 3. Charismatic leading: When the followings are extremely inspired by the leader and believe blindly in their leader. Mahatma Gandhi was a Charismatic leader. 4. Democratic leading: When squad members are included in determination devising by the leader. This helps in edifice squad spirit and actuating all by increasing trust. accomplishment and assurance.

5. Individualistic leading: When the leader leaves the squad members to take determinations n their ain and proctors them. This is applicable with efficient and capable squads. ( D. D. Warrick “Journal of Experiential acquisition and simulation 1981” ) The civilization of “KKK” Company is fabricating and distribution. Presently. most of the maps in the house exercises bureaucratic leading manner. In twenty-four hours to twenty-four hours fabrication operation. distribution and office work patterns Bureaucratic Leadership Style. This manner seem to be effectual because employees are executing everyday undertakings over and over. Employees need to understand certain criterions or processs. They are working with unsafe or delicate equipment that requires a definite set of processs to run. In fabricating country. safety or security preparation is being conducted.

Employees are executing undertakings that require managing hard currency. In all twenty-four hours to twenty-four hours operation of “KKK” nutrient fabrication. bureaucratic leading manner is presently exercisings. The effect of the current leading manner of “KKK” is that the organisation suffers from slow development to acquire to the aims of the organisation. In doing strategic determinations in fabrication squad the employees felt defeated and increase turnover rate and absenteeism. In office work and dealing work. the manner effects the occurring of the loop whole. The employees feel tiring in working environment and besides is enduring from increasing turnover rate. So excising bureaucratic manner strictly in the whole forming occur slow development to make the end.

1. 3 Evaluating how leading manners can be adapted to different state of affairss

Leadership manners adapted to different state of affairss. It is apparent from the assorted scenario of the given that different leading manners are required to be adapted in different state of affairs.

Autocratic Leadership Style

This leading manner has been greatly criticized during the past 30 old ages. It is the most effectual manner in the undermentioned state of affairss: • New. untrained employees who do non cognize which undertakings to execute or which processs follow • Effective supervising can be provided merely through detailed orders and instructions • There are high-volume production demands on a day-to-day footing • There is limited clip in which to do a determination

For illustration. Militaries of the states. and developing subdivisions of the house follow bossy leading manners. For the organisation of “KKK” fabrication. this manner should be followed in developing subdivision under the HR section so that the new assigned employees can understand the processs and can use in their twenty-four hours to twenty-four hours operation precisely. By using bossy in developing subdivision. errors and hazards occurred by freshly assigned employees can be reduced in mass fabrication environment.

Bureaucratic Leadership Style
This manner can be effectual when:
* Employees are executing everyday undertakings over and over.
* Employees need to understand certain criterions or processs.
* Employees are working with unsafe or delicate equipment that requires a definite set of processs to run.
* Safety or security preparation is being conducted.
* Employees are executing undertakings that require managing hard currency.

For illustration. audit houses. and technology houses. mass production mills are applied the bureaucratic leading manner. For “KKK” nutrient fabrication. the bureaucratic leading manner is adapted in production houses so that the everyday occupations can be efficient and effectual. Operators must follow the production process and criterions. Employees in production section must manage unsafe equipments like packing. blending. cutting machines and delicate stuffs like nutrient which must necessitate to be hygiene.

Democratic Leadership Style

Democratic leading is suited for the state of affairs of high quality and high measure work for long periods of clip. Many employees like the trust they receive and respond with cooperation. squad spirit. and high morale. For illustration. humanistic disciplines entrainment houses like airing Television and wireless channels. houses based on advanced engineering like “Apple” and “ Microsoft” use he democratic leading manner. For “KKK” nutrient fabrication. democratic manner leading manner is equal in office work and long term scheme. In top degree direction strategic determination devising. the manner is appropriate.

Individualistic Leadership Style

The leading manner is appropriate under the state of affairs of: * Employees are extremely skilled. experienced. and educated. * Employees have pride in their work and the thrust to make it successfully on their ain. * Outside experts. such as staff specializers or advisers are being used * Employees are trusty and experient.

For illustration. industries like hotel and cordial reception. covering with experient sellers. covering with audit houses and legal adviser houses need to be practiced the leading manner. For our organisation. “KKK” . we must cover with sellers like “Unilever nutrient solution” for the intent of developing the employees and advancing the fabrication process in line with international nutrient fabrication processs. In covering with outside experts. staff specializers and advisers the laissez-fair leading manner is effectual.

Task2
2. 1reviewing the impact that selected theories of direction and leading have on organisational scheme

Leadership

Leadership is a procedure of giving intent to corporate attempt. and doing willing attempt to be expended to accomplish intent. ( Jacobs and Jaques. 1990. pg 281 ) Leadership is the ability of an person to influence. motivate. and enable others to lend toward the effectivity and success of the organisation. ( House et Al. 1999. pg 184 ) Every leaders attempt to accomplish organisational aims through other people ( their subsidiaries ) on their ain ways. Celebrated illustrations of magnetic or bossy leaders are Winston Churchill. Bill Clinton. Mother Teresa and Adolph Hitler. They used their authorization in extremely mode and by structured set of wages and direction. A celebrated illustration of bureaucratic leader is Paul Tetu Sr. and Paul Tetu Jr. motor motorcycle production in America.

The leaders enforce their subsidiaries to govern. Carlos Ghosn ( born 9 March 1954 ) President and main executives officer of Renault. France and CEO of Nissaan. Japan. has the manner of democratic leading. He ever empowers his employees to take determination. He provided his employee’s challenges to execute better at the same clip made them realized that he trusted them and their capablenesss. Another celebrated leader who applied the Laissez-fair manner is Mahatma Gandhi. National leader of India.

All authorization or power given to the people and they determine ends make the determinations. and decide jobs on their ain. So. many leaders apply different leading scheme through their people on their ain manner harmonizing to the state of affairss. There are several theories of direction and leading on organisational scheme like Great Man theories. Trait theories. Behaviorist theory. Situational leading. Contingency theory. Transactional Theory. transformational theory. etc. Different organisations are influenced by different theories of direction and leading.

John Adair’s Action Centred Leadership ( Greatman Theory )

Beginning: World Wide Web. adventuremas. com. Inventions in Management Development

Undertaking
Leadership actions to accomplish the Task include:
* Specifying the undertaking and maintaining it clear
* Clarifying tantrum of the undertaking to the more planetary vision and mission
* Identifying resources and developing options
* Establishing precedences. clip frames. and specific programs of action
* Establishing systems for communicating
* Implementing programs and reacting positively to alter
* Assessing advancement and sing eventualities on an on-going footing Team
Leadership actions to Construct and Maintain the Team include:
* Involving squad members to bring forth alliance
* Soliciting thoughts and edifice on them
* Establishing functions
* Optimizing the exchange of information
* Monitoring the team’s procedure and kineticss
* Resolving struggle
* Acknowledging squad successes
Individual
Leadership actions to Empower Individuals include:
* Encouraging varying point of views
* Harvesting thoughts
* Allocating duties to capitalise on single strengths and develop persons
* Listening
* Facilitating and giving feedback
* Delegating when it can be effectual
* Counseling and encouraging persons
( World Wide Web. adventuremas. com. Inventions in Management Development )

Three – Dimensions Theory

There are three dimensions to effectual leading. each of which is within the control of the single leader. and each of which can be developed through appropriate support and counsel. Effective leading is about developing your ability in each of the three dimensions and so taking to use your accomplishments and abilities in a balanced. 3-dimensional manner.

Beginning: ( World Wide Web. mapleassociates. com. Simon Batty MBA MCMI “Three-Dimensional Leadership – the balanced approach” )

Each dimension is of equal importance. which means that leaders who have development demands in one or more of the dimensions. will expose behaviors that indicate an chance for betterment. Simply developing an already strong dimension will non work ; a strength overplayed can go a failing.

Valuess

The first dimension of leading is that of values. These are the internal ideas that influence the manner a leader views the universe around them. Some values are profoundly embedded in our moral model. For illustration. they guide us in the difference between right and incorrect. good or bad. Developed as we progress through childhood. are progressively disputing to alter or modify. as we grow older.

Effectiveness

In order to take people efficaciously. the single leader must foremost be able to self-manage. This means that they must be ‘personally effective’ in executing cardinal undertakings. Time direction ( or instead. effectual usage of clip ) . is a premier illustration. Leaderships who fail to place and pull off their ain precedences are improbable to assist squad members do any better. Worse still. they may experience threatened by a squad member who is more complete in this basic direction accomplishment than they are.

Influence

It is of import to observe that genuinely influential leaders are non needfully those who are seeking the popular ballot. Leaderships who use their personal personal appeal. or popularity. to actuate and act upon. whilst pretermiting to develop their values or effectiveness dimensions. demand to mind of the followers. ‘How the mighty autumn when the popular ballot disappears! ’ Charm may work for a piece. but existent credibleness and regard are based upon the ability to present consequences in all countries. ( World Wide Web. mapleassociates. com. Simon Batty MBA MCMI “Three-Dimensional Leadership – the balanced approach” )

Transformational Theory

Transformational leading theory is all about leading that creates positive alteration in the followings whereby they take attention of each other’s involvements and act in the involvements of the group as a whole. James MacGregor Burns foremost brought the construct of transformational leading to prominence in his extended research into leading. The four constituents of the transformational leading manner are: ( 1 ) Charisma or idealized influence – the grade to which the leader behaves in admirable ways and shows strong beliefs and takes bases that cause followings to place with the leader who has a clear set of values and Acts of the Apostless as a function theoretical account for the followings. ( 2 ) Inspirational motive – the grade to which the leader articulates a vision that is entreaties to and inspires the followings with optimism about future ends. and offers intending for the current undertakings in manus.

( 3 ) Intellectual stimulation – the grade to which the leader challenges premises. stimulates and encourages creativeness in the followings – by supplying a model for followings to see how they connect to the leader. the organisation. each other. and the end ] they can creatively get the better of any obstructions in the manner of the mission. ( 4 ) Personal and single attending – the grade to which the leader attends to each single follower’s demands and Acts of the Apostless as a wise man or manager and gives regard to and grasp of the individual’s part to the squad. This fulfills and enhances each person squad members’ demand for self-fulfillment. and self-worth – and in so making inspires followings to farther accomplishment and growing. ( World Wide Web. ezinearticles. com. Stephen Warrilow “Transformational Leadership Theory – The 4 Key Components in Leading Change & A ; Managing Change” )

Beginning: Model of Transformational Leadership. World Wide Web. managementstudyguide. com For the selected organisation “KKK” transformational leading theory.

2. 2Creating a leading scheme that supports organisational way Transformational theory has much in common. The theory focuses on trying to explicate how leaders can carry through extraordinary things against the odds. such as turning around a falling company. establishing a successful company. The theories besides emphasize the importance of leader’s animating subordinates’ esteem. dedication. and unquestioned trueness
through jointing a clear and compelling vision. Using the theory can be the positive impact on our organisation needs restructuring and reengineering in leading and direction. Transforming to corporate civilization must be implemented.

If possible amalgamations. acquisition. joint ventures have to be established. The above three theories. John Adair’s theory. 3D theory and transformational leading must be adequately assorted and applied in our organisation. Through employees. using appropriate leading manner in different subdivisions. persons engages with each other and is able to make a connexion that consequence in increased motive and morality in both followings and leaders. Leaderships can besides originate. develop. and implement of import alterations in a assurance. extraversion. and understand the value of the organisation. Our altering scheme is to run into the demand of the clip of AFTA ( 2015 ) and can acquire competitory advantage in nutrient fabrication industry via traditional nutrient.

ASEAN Free Trade Area ( AFTA )

AFTA is a free trade zone in Southeast Asia where member states include Malaysia. Singapore. Thailand. Philippines. Indonesia. Vietnam. Laos. Myanmar. Cambodia and Brunei. The AFTA understanding supports the attempt to loosen up trade barriers amongst member states in order to accomplish direct trade benefits.

The intent of a SWOT analysis of the fabrication industry is to place the cardinal factors that affect the success of the industry. The four factors considered a portion of a SWOT analysis are: strengths. failings. chances and menaces. A SWOT analysis estimates the hazards for a peculiar industry.

1. Strengths

* The strengths of the fabrication industry are that it is comparatively stable. Although the demand for fabricating tends to fluctuate with the ups and downs of the economic system. it is characterized by regular periods of recovery following any downswings. Furthermore. fabrication has become extremely efficient over the last century. with the ability to maximise both the productiveness of the workers and machines to maximise net incomes.

Failings

* A failing of the fabrication industry is that much of it is built on the production of non-essential goods. This means that a terrible downswing in the economic system can hold a disabling consequence on it. Another failing is that it is a mature industry. This means that there is heavy competition and small room for growing. As a consequence. the fabrication industry can be a hard currency cow for those who are already in it but may be unattractive to new entrants.

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Opportunities

* Opportunities in the fabrication industry are in the engineering and bio-technology countries. These are turning market sections with higher net income borders. Additionally. they are knowledge-dependent market sections that require extremely specialised workers. which makes it hard for low pay states to vie in this market section. thereby supplying an border to more industrialised states. Foreign markets with a turning in-between category are supplying chances for engineering and bio-technology makers to increase their profitableness through exports.

Menaces

* The largest menaces to the fabrication industry in developed states are from low pay states. The low rewards of these states have made it impossible for many concerns in developed states to vie. necessitating them to either near or travel overseas to happen inexpensive labour. Increasingly. India is an even bigger menace to the fabrication industry. with its ability to provide extremely educated workers at low rewards to make full functions in the hi-tech fabrication market section.

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1. Strengths. Failings. Opportunities and Menaces

Strength

• Some outgo on nutrient is indispensable for everyone and is considered an established portion of the family budget. • Many nutrient merchandises are deemed necessities and are improbable to be harshly affected by any economic downswing. It is discretional disbursement that is normally severely hit in a recession. which is. hence. more likely to harm gross revenues of ‘luxury’ nutrients. • The UK has a well-established supply construction. in footings of both its production base — for meat. dairy merchandises. fresh and processed veggies. bakeshop merchandises and fish. in peculiar — and its web of retail mercantile establishments — chiefly in the signifier of major multiples.

• Following a period of extended rationalization and restructuring. the UK nutrient industry can now profit from more focussed concerns and by and large more efficient supply ironss. • The food-processing sector has besides benefited from consolidation. which has created more vertically incorporate companies and more economic systems of graduated table. • Consumer demands for convenience have served to increase the chances for foodretailing. which are no longer confined to the traditional nutrient mercantile establishments or to daylight hours. Equally good as understating lost chances. it besides enables the industry to capitalize on impulse buying. • In such a mature industry. the competitory force per unit area on providers ensures a high grade of merchandise invention.

Failing

• Few trade names enjoy high degrees of consumer trueness and in certain sectors. such as cereals. staff of life and yogurt. it is peculiarly limited. As a consequence. merchandise shift and the growing of ain labels are harming gross revenues of some trade names. • The purchasing power of the big supermarket ironss. and their demand for lower-priced supplies. has put farther force per unit areas on food-industry borders —especially on manufacturers runing in trade good sectors. such as milk. ( It is possible that future EU statute law will forestall the sale of goods below cost monetary value and will put a… 2. hypertext transfer protocol: //www. studymode. com/essays/Food-Industry-Swot-Analysis-712979. html 3. hypertext transfer protocol: //www. ehow. com/about_6767951_swot-analysis-manufacturing-industry. hypertext markup language 4.